Gene De Libero | How Digital Marketing Works®

Episode #05: Doug Harrison – Senior Director of Marketing, Scholar Share (California’s 529 College Savings Plan)

Doug Harrison is the senior director of marketing for Scholar Share, California’s 529 college savings plan. I first met Doug some years back when he was a student in one of my New York University digital marketing classes. Scholar Share is part of TIAA Tuition...

Episode #04: Alison Lichtenstein – Director of Customer Experience Design, Dow Jones

Alison Lichtenstein is the Director of Customer Experience Design at Dow Jones. UX Magazine defines customer experience design as the practice of designing products/services with a focus on the quality and thoughtfulness of the user experience. It’s a big job...

Digital Marketing 2019

Through my teaching at the School of Professional Studies at NYU and day gig as Sitecore’s digital marketing evangelist, I regularly engage with digital marketers from around the world. They come from brands and agencies large and small, and one of my favorite...

Agile Marketing

As marketers in a digital world, we’re hyper-aware that data drives all we do. In Episode 3 of the How Digital Marketing Works® podcast, Drew Harteveld, Partner and Digital Practice Lead with New Vantage Partners, makes a case for applying agile principles to...

Social Media Agency Blends Content, Creative and Analytics For The Win

Nowhere more than in the world of digital marketing does the creative mind and the analytical brain meet and meld. In Episode 2 of the How Digital Marketing Works® podcast, Adam Wallace, Founder & CEO of the specialized digital agency Spherical, which focuses on...