The How Digital Marketing Works® Podcast
The digital marketing landscape is deep and wide. There’s as much to know as there are sources of info. That’s why we developed this digital marketing podcast.
If you’re currently working in digital marketing, trying to get started in the space, launching a business, or connected to the digital marketing industry in any way, you’re in the right place.
The How Digital Marketing Works® podcast will help you stay current, relevant, and grow. That’s because It packs digital marketing smarts into a snackable package that you can listen to anywhere, any time. We hope you enjoy it and find it useful.
Do you know a marketing badass? We’re always looking for marketing leaders to be podcast guests. Contact us here with their info, and we’ll reach out.
Episode #05: Doug Harrison – Senior Director of Marketing, Scholar Share (California’s 529 College Savings Plan)
Doug Harrison is the senior director of marketing for Scholar Share, California’s 529 college savings plan. In this episode, Doug shares his approach to designing and activating an integrated marketing plan for a diverse audience. More than 50% of Doug’s budget is going to digital marketing channels.
Alison Lichtenstein is the Director of Customer Experience Design at Dow Jones. In this episode, Alison shares what customer experience design means. She also discusses how she and her team design and optimize the end-to-end customer experiences for Dow Jones’ Consumer and B2B products. These include The Wall Street Journal, Factiva, Marketwatch, and Barron’s.
Drew Harteveld is a digital practice leader at New Vantage Partners in New York. He’s served as VP of Digital Operations for Univision Communications and has held technology leadership positions at Martha Stewart Living Omnimedia, Time Inc., and CIT. In this episode, Drew discusses the importance of leveraging and maximizing data. He also offers his point of view on digital transformation and the benefits of using Agile principles in marketing.
Adam Wallace is the Founder & CEO of Spherical, a digital agency specializing in the luxury and lifestyle hotel space. Adam talks social media marketing, building a digital agency on a shoestring, and lessons learned from more than ten years in the digital marketing space.
Technologist Eric Brown, DSc, is the CIO of Sundial Capital Research. After graduating college, Eric worked for many years in various areas of technology including software, IT, technical support, and more. About 12 years ago, he moved into an area we now call marketing technology. In this episode, Eric talks about his career, reflects on the concept of digital maturity and why marketing and IT playing nicely in the sandbox is essential to the CIO, CMO, and the business.