Digital marketing is a marriage of two vastly different worlds: marketing and IT. In Episode 1 of the How Digital Marketing Works® podcast, Eric Brown talks about the relationship between the two teams and why they need a successful working relationship for digital...
Drew Harteveld is a digital practice leader at New Vantage Partners in New York. He’s served as VP of Digital Operations for linear broadcast network Univision Communications and has held technology leadership positions at Martha Stewart Living Omnimedia, Time...
Adam Wallace is the Founder & CEO of Spherical. His boutique agency offers design, content, social, and search services for clients in the luxury and lifestyle hotel space.Before Spherical, Adam was known for his work at the Roger Smith Hotel. He helped establish...
Technologist Eric Brown, DSc, is the CIO of Sundial Capital Research. After graduating college, Eric worked for many years in various areas of technology including software, IT, technical support, and more. About 12 years ago, he moved into an area we now call...
Looking at my notes from classes, conferences, customer and prospect meetings, and other interactions in 2018, I've noticed some common challenges marketers face in their daily quest to "do the work." Here are three areas for improvement digital marketers should be working on in 2019 and beyond.
Aligning the agile elephant with your current marketing objectives is a smart way to harness the power of your data, and leverage results to meet more significant goals.