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Agile Marketing

As marketers in a digital world, we’re hyper-aware that data drives all we do. In Episode 3 of the How Digital Marketing Works® podcast, Drew Harteveld, Partner and Digital Practice Lead with New Vantage Partners, makes a case for applying agile principles to...

Marketing and IT: The Key to Successful Digital Marketing

Digital marketing is a marriage of two vastly different worlds: marketing and IT. In Episode 1 of the How Digital Marketing Works® podcast, Eric Brown talks about the relationship between the two teams and why they need a successful working relationship for digital...