Agile Marketing
As marketers in a digital world, we’re hyper-aware that data drives all we do. In Episode 3 of the How Digital Marketing Works® podcast, Drew Harteveld, Partner and Digital Practice Lead with New Vantage Partners, makes a case for applying agile principles to...Marketing and IT: The Key to Successful Digital Marketing
Digital marketing is a marriage of two vastly different worlds: marketing and IT. In Episode 1 of the How Digital Marketing Works® podcast, Eric Brown talks about the relationship between the two teams and why they need a successful working relationship for digital...
Recent Posts
Digital Marketing 2019
Looking at my notes from classes, conferences, customer and prospect meetings, and other interactions in 2018, I've noticed some common challenges marketers face in their daily quest to "do the work." Here are three areas for improvement digital marketers should be working on in 2019 and beyond.
Agile Marketing
Aligning the agile elephant with your current marketing objectives is a smart way to harness the power of your data, and leverage results to meet more significant goals.
Social Media Agency Blends Content, Creative and Analytics For The Win
How one startup leverages the power of social media, content, creative and analytics to win big in the hospitality space.
Marketing and IT: The Key to Successful Digital Marketing
Uniting marketing and IT to accomplish larger company goal is key to a truly successful digital marketing business model.