Through my teaching at the School of Professional Studies at NYU and day gig as Sitecore’s digital marketing evangelist, I regularly engage with digital marketers from around the world. They come from brands and agencies large and small, and one of my favorite...
As marketers in a digital world, we’re hyper-aware that data drives all we do. In Episode 3 of the How Digital Marketing Works® podcast, Drew Harteveld, Partner and Digital Practice Lead with New Vantage Partners, makes a case for applying agile principles to...
Nowhere more than in the world of digital marketing does the creative mind and the analytical brain meet and meld. In Episode 2 of the How Digital Marketing Works® podcast, Adam Wallace, Founder & CEO of the specialized digital agency Spherical, which focuses on...
Digital marketing is a marriage of two vastly different worlds: marketing and IT. In Episode 1 of the How Digital Marketing Works® podcast, Eric Brown talks about the relationship between the two teams and why they need a successful working relationship for digital...
Looking at my notes from classes, conferences, customer and prospect meetings, and other interactions in 2018, I've noticed some common challenges marketers face in their daily quest to "do the work." Here are three areas for improvement digital marketers should be working on in 2019 and beyond.
Aligning the agile elephant with your current marketing objectives is a smart way to harness the power of your data, and leverage results to meet more significant goals.