- Looking at my notes from classes, conferences, customer and prospect meetings, and other interactions in 2018, I've noticed some common challenges marketers face in their daily quest to "do the work." Here are three areas for improvement digital marketers should be working on in 2019 and beyond.
- Aligning the agile elephant with your current marketing objectives is a smart way to harness the power of your data, and leverage results to meet more significant goals.
- How one startup leverages the power of social media, content, creative and analytics to win big in the hospitality space.
- Uniting marketing and IT to accomplish larger company goal is key to a truly successful digital marketing business model.